In many retail projects, the Architect is a key team member to execute the lease for a particular space. This is an example of such project. CityMac was contemplating two separate spaces. e3 studio led a design charette with the Landlord and Tenant over two days to determine which space would be most efficient for the store. Working around the conference table at the Market Common office, we corroboratively planned the store for each space. The exercise revealed which space would be most profitable and the lease was signed. e3 studio worked diligently to deliver construction documents within two weeks. The exterior facade of the building was designed to reflect the CityMac brand and the Interior Design reflects the tech company’s image.