About e3 studio

e3 studio, a certified woman owned business by the Governor’s office of SC, is an interdisciplinary design firm providing architecture, interior architecture, and graphic design services. Our expertise lies within the Interior Architecture realm with a vast amount of experience in new construction, interior upfits building additions, and renovation projects. Our project portfolio focuses on Hospitality, Retail, Restaurant, Corporate, and Education projects. Located in Myrtle Beach, e3 studio was founded in 2008. e3 studio is a growing firm that has secured the confidence of many clients in the Grand Strand with its exceptionally talented design team. Our passion for our craft is exhibited in our beautiful and functional interiors. This is achieved with our visionary use of material, color, lighting, and fluid arrangement of spaces. We approach projects with a design thinking methodology implementing strategic design decisions resulting in environments that support and enhance the use of each project.  

e3 studio is a growing firm that has successfully completed projects ranging in size from $30,000 small interventions to $2,000,000 new construction projects. Our services are all encompassing within the field of Interior Architecture including programming, conceptual design, mechanical, electrical, plumbing, and structural coordination, finish selection, equipment selection, lighting and plumbing fixture selections, furniture selection and layout, construction documents, and construction administration. 

Our reputation is built on our passion and dedication for creating remarkable environments for people. Our primary objective is to achieve the client’s project vision with a creative and innovative approach while respecting the project budget and time constraints. e3 studio’s creative team is recognized for its team focused, holistic approach to projects. 

Certified woman owned business by the Governor’s office of South Carolina
Certified woman owned business by WBENC 
Certified HUB (Historically Underutilized Business) by the State of North Carolina
Certified EDWOB by Small Business Administration

Erin Blalock, President, AIA, IIDA

Erin Blalock founded e3 studio llc in 2008. She has 15 years of experience and involvement in the design and construction of projects in value of over $150,000,000. Attending the University of Cincinnati, Erin pursued a dual degree in Architecture and Interior Design fulfilling her passion for both disciplines. Through her educational and professional experiences she has developed an enthusiasm blending of the two disciplines together. 

In 2008, Erin established e3 studio to fulfill her dream of pursing Interior Architecture. Her passion stems from the fact that people spend the majority of their time inside. She felt it was an opportunity to create useful and meaningful interior environments that could enhance people’s everyday experiences through the built environment. Erin has proven to be an exceptional leader, has a strong sense of design, and truly values client relationships cultivated with each project. Erin has acute design skills and vast interior design knowledge.   

When not practicing Architecture, Erin enjoys spending time with her family and plays at the beach whenever she can. Erin takes an active role in the professional community. She acted as president of the Grand Strand Chapter of the AIA in 2009 and 2010, acted as Chair of the Education committee for the AIA, and recently served as a Planning Commissioner for the City of North Myrtle Beach.  

Education: Bachelor of Architecture and a Certificate in Interior Design, University of Cincinnati, 2002

Registration: Registered Architect State of South Carolina #7591; Registered Architect State of North Carolina #11273; NCARB certified; Registered Interior Designer, NCIDQ Certificate #022367

Ashley Goheen, Senior Interior Designer

Ashley Goheen is a native North Carolinian. Ashley graduated from East Carolina University with a Bachelor of Science in Interior Design and Business Administration. She has 10 years experience as an Interior Designer and has been able to hone her design skills and vast interior design knowledge on a variety of projects ranging from hospitality spaces to offices to educational work.

Through these experiences, Ashley has acquired and expertise in interior layouts, interior finishes, interior detailing and equipment & furnishings selection along with knowledge in interior resources. In addition, we turn to her as our expert on ADA design guidelines & compliances.

As an Interior Designer she strives to create not only functional and beautiful spaces, but also respect the surrounding environment. Ashley is extremely creative and has an innate sense of design.

Jeff Ballard, Project Manager

Jeff's love of architecture dates back all the way to high school. Not only was he interested how buildings looked, but he was more interested in how they functioned. Jeff went to Clemson University, where he received a BS in Design. While studying at Clemson, Jeff started working for a local architect. 

Within a month of graduating in 2001, Jeff moved to the Myrtle Beach area. Prior to working at e3-studio, Jeff gained experience under the tooteledge of two architects. He was fortunate to be a part of multiple different kinds of projects, from small house additions to oceanfront high rise hotels. His function over form approach to architecture is a good complement with e3 Studio.

Outside of the office, Jeff is an amateur woodworker, making a lot of the furniture at his house.  

Casey Golombieski, Interior Designer

Casey joined the e3 studio team in October, 2018. Casey graduated from West Virginia University where she received her Bachelor of Science in Interior Design with a concentration in sustainability. Additionally, she earned her LEED GA accreditation in April, 2018.

Casey is originally from Maryland but her passion for hospitality design drove her to relocate to the Myrtle Beach area. Prior to joining e3 studio, Casey interned at Marriott Headquarters in Bethesda, Maryland where she was a member of the select brand hotel renovations team. This experience allowed her to gain knowledge of global trends in the hotel design industry.

At e3 studio, much of Casey’s work includes bringing interior visions to life through her unique use of color, material, lighting and furniture choices. Casey highly values the area’s growing demands and fulfills client’s needs by creatively designing spaces that are practical, meaningful and memorable to the end user.

Outside of the office, Casey enjoys traveling, photography and going to the beach.


Design Thinking & Inspiration

Architecture Studio
Architecture is the art of building place. Each building is unique as a direct result of site and context. Consistent in every building are three constituents: how it engages with the ground, how its median makes the transition between base and top of building, and how the structure meets the sky. Our built environment is in constant transformation and tells a story about passage of time. The articulation and systems of a building reflect the era in which it was constructed, the technologies available, and the social and cultural values of the time. Architecture presents a simple beauty in the juxtaposition of past and present.

The basis of our design approach takes emphasis in human interaction with their built environment. Simply stated, we build places for people. The built environment is a stage setting for cultural and social experiences and activities. Architecture enlightens and lifts the human spirit. It stimulates our senses and enriches our life experiences and memories. Design proposes a fantastic opportunity to enhance our experiences such as make work spaces more efficient and productive, living spaces more comfortable and cultivating to family nutriment, medical spaces more soothing and supportive, entertainment places more invigorating, and resort spaces an escape from the everyday.

Interior Design Studio
e3 studio specializes in Interior Architecture. People spend 90% of their time on the inside of buildings. Knowing this, we feel it is very important that careful thought and contemplation go into the design of the spaces where we spend so much of our time. To us, Interior Design is much more in-depth than what we see on the surface and we like to distinguish what we do as Interior Architecture. Interior Architecture differs from Interior Design by the scope of the project and the thought process behind the design decisions. Going beyond the visible surface materials, Interior Architecture is holistic in that it includes structure, mechanical, electrical, plumbing, fire protection, and data. All of these systems are simultaneously designed with the spatial layout, ceiling layout, interior finishes, lighting, fixtures, interior detailing, and furniture to create a seamless interior space. On another level, our Interiors go far beyond surface appearances. The basis of our design for each project is substantiated with evidence based design. This approach uses the findings of published case studies to support the design decisions that are made. We take each project and define the goals whether it is to provide for an optimal learning space, 

comfortable living quarters, or a space that supports collaboration and use the built environment to encourage the desired response of the
people who use the space.To summarize, we use substantiated evidence to support our design decisions to create spaces that support the given function and experiences of a space.

e3 studio has a diverse project portfolio of interior renovation projects. Through our experiences, we have become very knowledgeable about the ins and outs of Interior Renovation Projects. They are complex with many layers of visible and hidden components. Through our experiences we have become particularly educated on the processes of unveiling what we need to know about the building to execute the renovation. Like peeling away the layers of an onion, we explore the make up of the building including surface finish, type of construction, building envelope, type of structure, mechanical systems, electrical systems, plumbing systems, and fire protection. Our design approach for interior renovations differs from new construction. We carefully consider the bounds, the context, and architectural period of the existing structure and we devise a design that respects the existing skeletal structure and explores the possibilities of re-using elements within the existing building. This approach preserves the integrity of the existing building and is an economical approach to the project. 

We also have a fundamental understanding of the specific codes relating to renovation projects. Integral to our design process is an analysis of the code requirements for the project depending on the prior use and the new use of the building. Pinpointing these issues early in the design phase allows for seamless integration of the required regulations.



  • Programming
  • Cost Estimating
  • Feasibility Studies
  • Schematic Design
  • Design Development
  • Construction Documents
  • Construction Administration

Interior Architecture

  • Interior Upfits, Interior Renovations, New Construction
  • Programming
  • Cost Estimating
  • Feasibility Studies
  • Schematic Design
  • Design Development
  • Construction Documents
  • Construction Administration
  • Furniture + Accessories Selection & Specifications
  • Furniture Procurement
  • Retail Merchandising Design


  • Architectural Illustration
  • 3D-Computer Modeling + Renderings
  • Logo / Identity Design

The Design Process

Pre-design is a crucial stage of design. Before design begins, it is essential to understand our client’s goals + vision and the parameters of the project including scope, use of spaces, end users, schedule,and budget. Through detailed questions, interviews, site exploration, and research we identify all of the detailed components and design problems of the project and summarize them into a focused design intent.  This clear design vision, based on the clients project visions + goals, is the driving factor design development. 

As experienced Architects we have an acute fundamental understanding of the basic elements of the built environment. While all projects are unique, our expertise allows us to probe and research the critical factors of the project, surfacing design problems at the beginning of the project. 

Project design is the harmonic composition of all the functional and necessary components and systems that make up the built project environment. Based on the needs of the project, we assemble a design team composed of civil, structural, mechanical, electrical, and plumbing engineers to make appropriate design decisions best suited for the project. It is important to point out that our clients are a critical constituent to the team. 

Design is not a linear process. We charrette and explore many design iterations until we reveal the design solution that is congruent with the project vision. Review sessions are held with the client and design team to review design development and to make adjustments based on the client’s critiques and specific needs. Upon finalization of the project design, we commence construction documents. 

Construction Documents
To build a project, it is essential to have a set of drawings and specifications that comprehensively describe the architecture for the project to be built accurately, in budget, and on schedule. We focus highly on coordination between all disciplines on the project. As stated earlier, design is not a linear process. Even during the construction document phase, the project design is constantly evolving to bring all the components of the project together. We take pride in delivering a thorough set of construction documents.

Bidding & Negotiation
How do you know who is best qualified to build your project and how do you know if the contract cost they give you is reasonable and thorough? We understand the building industry and help guide you through the bidding and negotiation process. We have an intimate knowledge of the project design and systems. Therefore, we can review the bids for accuracy. Using our resources, we compare the bid values against current market material + labor costs. Moreover, we review the qualifications of the possible contractors to assist you in contractor selection. 


Construction Administration
Our responsibilities do not stop when our drawings are complete. We take a close-knit team approach with the General Contractor to see the project through fruition.